A new masterplanned development in Melbourne’s west will transform the site of a historic denim factory into a vibrant new residential community.

Developed by Frasers Property Australia in partnership with Irongate, Bradmill Yarraville is set to deliver up to 1,500 new homes, blending heritage, sustainability, and sophisticated living just six kilometres from the CBD.

At the heart of this new community is the latest release, Monfort Townhomes—a premium collection of carefully crafted three- and four-bedroom townhomes now selling from $1.25 million.

“Bradmill Yarraville offers something truly rare in Melbourne’s inner west—the opportunity to own a brand-new, architecturally designed home in a masterplanned community just minutes from the CBD,” explained Sarah Bloom, General Manager of Development at Frasers Property Australia.

“Unlike many older homes in Yarraville that often require costly updates to meet today’s standards, Bradmill Yarraville homes are purpose-built for modern living—combining comfort, energy efficiency, and low-maintenance design.”

With the Victorian Government’s stamp duty savings available for a limited time on off-the-plan homes, there’s a strong incentive for buyers to enquire about this new inner-city Melbourne opportunity.

Bradmill Yarraville brings sustainable, heritage-inspired homes to the historic Bradmill Denim Factory.


Historic charm and modern living

Located on the site of the former Bradmill Denim Factory, the development’s identity is steeped in local history, which has been reflected in its design and masterplan.

“The names of the Proofing Building and Boiler House aren’t just labels—they’re direct references to the original functions these structures served during Bradmill Yarraville’s time as a working denim factory,” said Ms. Bloom.

“The Boiler House once powered the operations of the entire mill, while the Proofing Building was where fabric was treated for water resistance—both vital steps in the production process that defined the site’s industrial identity.”

The red and brown brick tones of the factory’s original structures have inspired the material palette of the Monfort Townhomes, while the interiors feature joinery that is reminiscent of the craftsmanship of vintage garment tables.

It’s a sensitive and striking blend of the old and new.

Designed by Rothelowman, the homes are available in multiple configurations, including two- or three-storey layouts with three or four bedrooms.

Each home is carefully positioned to maximise views and natural lighting, with 40% of homes boasting parkland frontage.

“Rothelowman has crafted a diverse mix of residences that balance historical reference with contemporary living,” said Ms. Bloom.

“The floorplans are thoughtfully designed to suit a wide range of lifestyles—from first home buyers to growing families.”

The Monfort Townhomes are light-filled and spacious and adaptable to different buyers.


Sustainable design for a future-focused lifestyle

Sustainability has been embedded into the foundations of Bradmill Yarraville.

Each Monfort Townhome is fully electric and equipped with rooftop solar, heat pump hot water systems, and water-saving tapware.

These features are designed to lower environmental impact while helping residents cut down on their energy and water bills.

Double glazing and enhanced airtightness further support energy efficiency while maintaining comfortable indoor temperatures throughout the year.

“Sustainability has been a guiding principle at Bradmill Yarraville from day one,” explained Ms. Bloom.

“By going all-electric, homeowners can maximise the use of free, renewable energy generated by their own rooftop solar PV systems, significantly reducing reliance on the grid and lowering energy bills.”

Green space has been intentionally considered and weaved into the design, with Linear Park—a half-kilometre stretch of open space—offering residents a lush, walkable trail that encourages connection with nature and neighbours alike.

Linear Park is a lush and relaxing focal point for the Bradmill Yarraville community.


Lifestyle amenities and location

A curated offering of wellness, co-working, and social private resident amenities has been integrated into Bradmill Yarraville, which not only promotes a sense of community but also supports a balanced, connected, and vibrant lifestyle for residents.

“We know that when residents feel connected, safe, and supported, they’re more likely to feel at home.

“That’s why we’ve thoughtfully integrated a range of wellness, co-working, and social amenities into the heart of the project,” explained Ms. Bloom.

The Proofing Building—named after its original industrial use—will house a gym, yoga and Pilates studio, steam room, pool, spa, and family courtyard.

The Boiler House—another preserved building—will become home to the Boiler Lounge and Lantern Lounge, ideal for hosting guests.

Residents working remotely will have access to a co-working hub at Bradmill Connect, with meeting rooms, a content studio, and library.

Everyday essentials are close by at Bradmill Quarter—a new shopping centre with a supermarket, fresh food, cafés, childcare, and medical services.

“It’s all about creating a 10-minute community,” said Ms. Bloom.

“Everything residents need, from a morning coffee to a workspace, is just a short walk from home.”

From co-working spaces to private wellness and entertaining amenities, Bradmill Yarraville is designed for to cater to all a resident needs.


Exclusive residences now selling

The Pioneer and Monfort Townhomes are now available, priced from $1.25 million.

The first 44 homes are set for delivery in 2025 and will be ready to move into by Christmas.

“Interest in Bradmill Yarraville has been strong and diverse, which reflects the broad appeal of the community,” explained Ms. Bloom.

“Thanks to the variety of home designs and price points on offer, we’re seeing interest from a wide range of buyers—from first home buyers looking to enter the market, to growing families seeking more space, and empty nesters looking to downsize without compromising on lifestyle or location. It’s this mix of residents that will help shape a vibrant, multi-generational community at Bradmill Yarraville.”

If they purchase a residence at this stage of development, buyers can benefit from stamp duty savings of up to $40,000 under the Victorian Government’s off-the-plan concession.

While the concession is available on projects state-wide until October 2026, the stamp duty saving offered by the state government decreases as construction progresses, meaning there is greater incentive to buy earlier in the development process.

“This incentive enhances affordability and provides greater flexibility for buyers,” Ms. Bloom noted.

Interested in life at Bradmill Yarraville? Register now to stay updated and be among the first to experience this extraordinary community.



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